Your Spently dashboard provides an overview of all your notification email performance.
On the top left corner of the Analytics dashboard is a banner that displays how many orders your store has received since the beginning of your current billing cycle. If you're on Spently's Starter plan and are approaching your 50 monthly order limit, it might be time to upgrade to a paid plan to prevent any disruption to your notification emails.
Email Opens and Clicks
On the top right corner, you can find a summary of the email opens and clicks for all your Shopify notification emails within the date range you selected.
Revenue - All Notifications
In the center of the dashboard is a bar graph that breaks down your revenue generated from Spently by notification types.
Lifetime Revenue, on the top left of the graph, shows the amount of revenue Spently has helped you earned since you first installed the app.
Want to see how much revenue each email type generated for you within a specific time period? Simply adjust the date range on the top right. Please note that our dashboard only stores historical data for up to one year.
Clicking on an individual bar will lead you to a detailed Reports page for the selected email type.
A repeat purchase is when your customer opens or clicks on a notification email and makes a subsequent purchase from your store within a 7-day attribution window. The revenue from these subsequent purchases is categorized as "Repeat customer revenue." The "Rate of repeat purchase" is the percentage of repeat purchases among your total order number.
When a customer redeems the unique discount from a Spently-powered email in a purchase, the revenue from this purchase is counted towards "Revenue from discounts". Since Spently automatically generates a unique discount for each customer, you can easily cross-reference them with the information in the "Discounts" section of your Shopify admin panel.
Abandoned checkout recovery
When your customer opens an abandoned checkout email and clicks the button to finish their purchase, that abandoned checkout is considered "recovered." The "Value of checkouts recovered" is the total value of these recovered checkouts. The "Recovery rate" is the percentage of recovered checkouts among the total number of abandoned checkouts.
This link-level tracking shows you the most popular links your customer clicked from the notification emails. This provides great insight into where your customers are clicking so you can optimize for what they are most likely to engage with.
Reports for Individual Email Type
How to access the Reports?
There are two ways you can access the individual reports page: either by clicking on a bar from the Revenue bar graph or the "Reports" tab under "Home" from the left navigation bar.
Email type selection
If you access the Reports page from the navigation bar, the email type "Order confirmation" is selected by default. Otherwise, the notification type you selected from the bar graph will be highlighted. You can also scroll and select another email type from the list on the left side of the Reports page.
Under each email type is the total revenue generated by that email during the selected date range.
Metrics per email type
On the right are detailed metrics for your selected email type, including total revenue, discounts redeemed, email sends, opens, and click-to-open rate.
To provide full transparency, Spently displays the records of each Revenue-generating transaction at the bottom of the Reports page.